Gillette Shaving Tech Innovation

We’ve seen a lot change in the 120 years since our founder King Camp Gillette brought his original safety razor to the market. But despite the passing of time, that same innovation and creativity still underpins every razor, blade and shaving accessory we create.

From the first razor designed especially for men with sensitive skin (Gillette SkinGuard Sensitive) to the luxurious GilletteLabs Heated Razor, we're continually evolving our collection, and we’re delighted to be going into 2021 with some incredibly exciting changes to our iconic ranges.

At Gillette, we’re excited to be kicking off our 120th year with sustainable packaging for our razors and blades, as well as upgraded shaving technology across our 5-bladed range.

Sustainable Packaging

We’re extremely proud to be able to say that Gillette have made solid efforts to lead the way in the male grooming market, thanks to our sustainable packaging across our collection.

All packaging across our razor packs, including inside trays, is now fully recyclable and made from at least 50% recycled materials.

Redesigned Razor Handles

We’ve also redesigned our razor handles to kick off the new year; they still retain their much-loved iconic features, such as FlexBall technology (found on our SkinGuard Sensitive FlexBall Power, ProGlide, ProShield and ProShield Chill razors), but they’ve undergone a modern makeover to make them a little sleeker.