Razors have evolved dramatically over the past century. From the first safety razor – a razor handle that houses a double-edge razor blade – to
ProShield™ lubrication technology, Gillette® has been on the forefront of shaving innovation. See how Gillette innovation has produced better shaves for more than a century.
THE CENTURY BEGINS WITH THE SYSTEM RAZOR
In 1903, Gillette introduced the world’s first system razor – a two-piece safety razor with a thin, strong, sharp double-edge blade attached to a reusable handle. When the Gillette system razor hit the market, it didn’t take long for blade sales to reach into the millions.
AN ERA OF SAFETY RAZOR INNOVATION
In 1971, Gillette pushed razor innovation further with the launch of the Trac II®, the first safety razor with twin blades. Not long after, in 1977, Gillette stepped up the safety razor yet again with the Atra/Contour system. This gave men the power of the first twin-blade cartridge with a pivoting head, which allowed the blades to better follow the contours of the face for an even closer shave than before.
BREAKING THE PERFORMANCE BARRIER
In 1998, Gillette rocketed men to an even smoother, closer shave* with the launch of the MACH3®, the first safety razor with three-blade technology. Gillette has continued to innovate with the MACH3 system, expanding the capabilities of this razor into the present with the MACH3 Turbo, featuring more lubricants and a larger skin guard versus MACH3.
TODAY'S TECHNOLOGY AT WORK
In 2006, Fusion® safety razors debuted in manual and power versions. They feature five blades and surpass the MACH3 in comfort. Fusion ProGlide® arrived in 2010, taking precision and performance further with thinner and finer blades.** 2014 year also brought our next evolution in shaving –
Fusion ProGlide with FlexBall™ Technology, a multi-pivoting razor built to maximise contact with every contour of a man’s face. Finally, Fusion ProShield brought lubrication to the next level in 2015. With lubrication before and after the blades, ProShield shields while you shave to help protect against irritation.
THE NEXT SAFETY RAZOR IS ALWAYS GETTING CLOSER
Gillette never stops looking for ways to improve your shaving experience. We want to help you look, feel and perform your best every day, and that drives our quest to give men the closest and most precise shave in the world. More than a century ago, King C. Gillette said, “We’ll stop making razor blades when we can’t keep making them better”.
* Vs. Blue II Plus
** First four blades vs. Fusion